Fire in Microsoft’s adCenter Data Center brings Down Search ads…or not

Reportedly, via a WebmasterWorld posts, there has been a significant drop in ad impressions noticed from sources in the Mid atlantic to the Northeast areas of the US. What caused the outage? a huge fire in one of the large data centers that house and power that region of Microsoft adCenter (Windows Live Search ads).

This does not mean your ads and data were lost. It means the distribution part of the service is disrupted. WebmasterWorld's official adCenter representative, adCenter411, claimed the fire was not true. adCenter411 said, "adCenter did not experience a fire in any of their data centers." Confused? Me too.