To SEO or not to SEO? That is the question!

In a recent posting on Marketing Pilgrim, Jeremy Luebke comments on how SEO is more of a value add or "gravy" when it comes to your marketing plan.  I completely agree! 

In talking with many clients and prospects every day, many feel like SEO is going to open the flood gates to more sales in a very short period of time.  That's just not the case.  as most of us try to explain to clients and prospects, SEO is a longer term investment.  It's something that should compliment other forms of online marketing efforts.

So if you're interested in reading what Jeremy had to say, click the link below.  Very good stuff in my opinion.

http://www.marketingpilgrim.com/2007/07/business-doesnt-need-seo.html