The Conversation Group, The beginning of the Story

From Chris Heuer @ 11:08pm on Sept. 11, 2007 at Idea Engine: The story of how and why we have come to form The Conversation Group is an epic – a story that is worthy of thousands of words, which I am going to share with you over the weeks ahead. There is the socioeconomic environment; the fertile cultural ground for our perspective; the advent of social media (aka participatory media, aka conversational media); the deep need for this sort of transformation in marketing communications; the disruptive technologies such as Tivo and RSS; and the changing nature of our relationships with each other as individuals, as colleagues and as community participants.

Read the beginning of this story at Chris Heuer's idea Engine.