Podcasting/Video blogging strategies can be an effective method to promote brand awareness. Keep in touch with your consumers or at the very least, keep yourself at the forefront of their minds. as a niche industry, podcasting/video blogging serves your targeted group of consumers and is also a great way to expand your “brand reach” even further.
by using the media channel of your choice, the way people consume entertainment and information will change especially with the release of the iPhone. The iPhone “brings it” as far as phones go. With features including video and music player as well as serving as a cell phone, apple’s iPhone opens the door to podcasting/video blogging.
Podcasting/Video blogging is basically broadcasting different types of media to a portable device like a cell phone. Types of media include video and audio formats as well as text and image formats. Using an RSS (really simple syndication) feed these types of media can be distributed to subscribers for just about any purpose you can think of.
a good start to getting your podcasting/video blogging strategy off the ground is to work on building your own niche audience. This is called your community and it is this group of people who represent the true audience of your business. You’ll need to get to know who they are. What do they like? What appeals to them? You’ll also need to interact with them and develop a great business-consumer relationship.
an effective podcasting/video blogging branding strategy is one that produces the long term audience results. Not only will you have an online presence but now, podcasting/video blogging makes your online presence portable and as a result, more convenient for your audience member. Unlike viral video where it takes creativity and a focused ability to draw attention to a specific memory or emotion of an experience, the objective of podcasting/video blogging is to form a long-term relationship with your consumer.
Podcasting/Video blogging can also be an effective short term branding strategy, but if your audience is taking the time to subscribe to your feed, you might want to consider protecting that relationship a little more. Your audience will want to get fed content that benefits and is relatable to their needs. If they are bombarded by ads about your product or service, does that really help to grow and foster your relationship?
Creating an effective podcasting/video blogging strategy focuses on obtaining long-term results. This is where you can’t short-cut the process of relationship development with your audience.
Photo credit: natachaqs
Posted: Sep 26th
Podcasting/Video blogging strategies can be an effective method to promote brand awareness. Keep in touch with your consumers or at the very least, keep yourself at the forefront of their minds. as a niche industry, podcasting/video blogging serves your targeted group of consumers and is also a great way to expand your “brand reach” even further.
by using the media channel of your choice, the way people consume entertainment and information will change especially with the release of the iPhone. The iPhone “brings it” as far as phones go. With features including video and music player as well as serving as a cell phone, apple’s iPhone opens the door to podcasting/video blogging.
Podcasting/Video blogging is basically broadcasting different types of media to a portable device like a cell phone. Types of media include video and audio formats as well as text and image formats. Using an RSS (really simple syndication) feed these types of media can be distributed to subscribers for just about any purpose you can think of.
a good start to getting your podcasting/video blogging strategy off the ground is to work on building your own niche audience. This is called your community and it is this group of people who represent the true audience of your business. You’ll need to get to know who they are. What do they like? What appeals to them? You’ll also need to interact with them and develop a great business-consumer relationship.
an effective podcasting/video blogging branding strategy is one that produces the long term audience results. Not only will you have an online presence but now, podcasting/video blogging makes your online presence portable and as a result, more convenient for your audience member. Unlike viral video where it takes creativity and a focused ability to draw attention to a specific memory or emotion of an experience, the objective of podcasting/video blogging is to form a long-term relationship with your consumer.
Podcasting/Video blogging can also be an effective short term branding strategy, but if your audience is taking the time to subscribe to your feed, you might want to consider protecting that relationship a little more. Your audience will want to get fed content that benefits and is relatable to their needs. If they are bombarded by ads about your product or service, does that really help to grow and foster your relationship?
Creating an effective podcasting/video blogging strategy focuses on obtaining long-term results. This is where you can’t short-cut the process of relationship development with your audience.
Photo credit: natachaqs
Posted: Sep 26th
Most blogging services have automatic pinging integrated in to their platforms. However, they are not fully configured "out of the box." Typepad, the service we use at DexterityMedia, comes pre-configured to ping a few of the most popular services and directories as soon as a new blog is set up. and you can add a many more pinging services as you like.
That's all fine and good…but WHaT is a ping?
In social media (podcasting, blogging and RSS supported sites) getting publicity means notifying other sites, search engines and directories when you have new content posted to the site. The most efficient way to accomplish this is to have a mechanism on the site that automatically notifies others of the new content. We call this mechanism a ping. It's that simple.
There are other times when getting the word out requires some individual effort. While using the automatic method is preferable simply because it's …well… automatic the manual methods are well worth the effort. Listing your site and each post is critical to building your audience and keeping the reader engaged. We'll cover those situations in a later post.
Now…back to the ping. The ping works like a signal sent via telegraph with the listing site, search engine or directory as the receiver on the other end of the telephone line receiving your telegraph message. The ping itself carries a minimal amount of information. It's basically a tap on the shoulder and a wave of the finger signaling to "look at me."
When you send out a ping, you are telling the recipient that there's something new at your site. You are asking the receiver to come have a look so the search engine or directory can update its info about your site. Sometimes the ping will have the information the receiving site needs to update its info about your site. Other times, the site receiving the ping will send out an agent or spider (a web program) to visit your site and grab the new info itself.
Now, while a ping itself will do noting to get you new users, they are critical in the buzz marketing ecosystem when it comes to letting potential readers know you exist and current readers know you have new content for them to enjoy.
Photo credit: Marc F via Flickr
Posted: Sep 12th
Most blogging services have automatic pinging integrated in to their platforms. However, they are not fully configured "out of the box." Typepad, the service we use at DexterityMedia, comes pre-configured to ping a few of the most popular services and directories as soon as a new blog is set up. and you can add a many more pinging services as you like.
That’s all fine and good…but WHaT is a ping?
In social media (podcasting, blogging and RSS supported sites) getting publicity means notifying other sites, search engines and directories when you have new content posted to the site. The most efficient way to accomplish this is to have a mechanism on the site that automatically notifies others of the new content. We call this mechanism a ping. It’s that simple.
There are other times when getting the word out requires some individual effort. While using the automatic method is preferable simply because it’s …well… automatic the manual methods are well worth the effort. Listing your site and each post is critical to building your audience and keeping the reader engaged. We’ll cover those situations in a later post.
Now…back to the ping. The ping works like a signal sent via telegraph with the listing site, search engine or directory as the receiver on the other end of the telephone line receiving your telegraph message. The ping itself carries a minimal amount of information. It’s basically a tap on the shoulder and a wave of the finger signaling to "look at me."
When you send out a ping, you are telling the recipient that there’s something new at your site. You are asking the receiver to come have a look so the search engine or directory can update its info about your site. Sometimes the ping will have the information the receiving site needs to update its info about your site. Other times, the site receiving the ping will send out an agent or spider (a web program) to visit your site and grab the new info itself.
Now, while a ping itself will do noting to get you new users, they are critical in the buzz marketing ecosystem when it comes to letting potential readers know you exist and current readers know you have new content for them to enjoy.
Photo credit: Marc F via Flickr
Posted: Sep 12th
When Wired magazine writer Fred Vogelstein set out to write a story
about a Silicon Valley blogger, Mike arrington, he figured he would do
what virtually every professional journalist does—interview key people,
either face to face or by telephone. It's the acid-tested methodology
of reporters everywhere. but in this case, simply by making the request
that newspaper and magazine scribes make thousands of times a day,
Vogelstein found himself in the middle of a controversy that's
challenging the utility, the accuracy and the very morality of the
real-time interview.
Here is what happened to Vogelstein when he sought his interviews.
First, blog entrepreneur Jason Calacanis told him he would not speak to
him, but answer questions only by e-mail, something Vogelstein wouldn't
agree to. Then, blogging pioneer Dave Winer told him he would not be
interviewed by phone. He suggested that Vogelstein e-mail questions
that he would then answer publicly on his blog, a solution for which
Vogelstein had even less enthusiasm.
Read the full story………
Posted: Jun 22nd
When Wired magazine writer Fred Vogelstein set out to write a story
about a Silicon Valley blogger, Mike arrington, he figured he would do
what virtually every professional journalist does—interview key people,
either face to face or by telephone. It’s the acid-tested methodology
of reporters everywhere. but in this case, simply by making the request
that newspaper and magazine scribes make thousands of times a day,
Vogelstein found himself in the middle of a controversy that’s
challenging the utility, the accuracy and the very morality of the
real-time interview.
Here is what happened to Vogelstein when he sought his interviews.
First, blog entrepreneur Jason Calacanis told him he would not speak to
him, but answer questions only by e-mail, something Vogelstein wouldn’t
agree to. Then, blogging pioneer Dave Winer told him he would not be
interviewed by phone. He suggested that Vogelstein e-mail questions
that he would then answer publicly on his blog, a solution for which
Vogelstein had even less enthusiasm.
Read the full story………
Posted: Jun 22nd
blogging
for blogging sake, while fun, isn't being read by anyone if it isn't
backed by sound strategies designed to give your corporate blog greater
readership and respectability. Though a relatively new trend, blogging
has moved far beyond the fad stage and is now a legitimate and
acceptable means for online presence management. Corporate blogging
is a relatively inexpensive and simple online strategy your company can
benefit from, if you know how to effectively manage the practice.
The staff of DexterityMedia has been on the forefront of corporate blogging from its inception. If you require assistance in setting up a corporate blog,
we can certainly accommodate that need, creating for you a blog that
complements your corporate identity and spirit, but where we really
shine is in helping get your blog the exposure it deserves; exposure
that will allow your company to gain ground in such areas as:
- Customer Relationship building / Management
- Media and Public Relations
- brand Reputation Management
- Linking and Search Engine Optimization
The more fresh content the search
engines can find about your company, the better for you on many fronts.
as a leading Dallas Search Engine Optimization Company and Interactive
Media agency, we're committed to helping our clients manage their
online reputations. Let DexterityMedia consult with your
company on how to inititate a corporate blogging strategy that will
assist your company in becoming a leader, innovator and expert in your
sector. Contact us today to learn more.
Posted: Mar 8th
blogging
for blogging sake, while fun, isn’t being read by anyone if it isn’t
backed by sound strategies designed to give your corporate blog greater
readership and respectability. Though a relatively new trend, blogging
has moved far beyond the fad stage and is now a legitimate and
acceptable means for online presence management. Corporate blogging
is a relatively inexpensive and simple online strategy your company can
benefit from, if you know how to effectively manage the practice.
The staff of DexterityMedia has been on the forefront of corporate blogging from its inception. If you require assistance in setting up a corporate blog,
we can certainly accommodate that need, creating for you a blog that
complements your corporate identity and spirit, but where we really
shine is in helping get your blog the exposure it deserves; exposure
that will allow your company to gain ground in such areas as:
- Customer Relationship building / Management
- Media and Public Relations
- brand Reputation Management
- Linking and Search Engine Optimization
The more fresh content the search
engines can find about your company, the better for you on many fronts.
as a leading Dallas Search Engine Optimization Company and Interactive
Media agency, we’re committed to helping our clients manage their
online reputations. Let DexterityMedia consult with your
company on how to inititate a corporate blogging strategy that will
assist your company in becoming a leader, innovator and expert in your
sector. Contact us today to learn more.
Posted: Mar 8th
Pluck Corp., an austin company which provides Web content and social networking services, inked a deal with USa Today on Monday.
Under the agreement USa Today's redesigned USaTODaY.com site, which launched over the weekend, will use Pluck's Site Life and blogburst programs to facilitate interaction between readers and publishers. Terms of the deal were not disclosed.
Posted: Mar 5th
Pluck Corp., an austin company which provides Web content and social networking services, inked a deal with USa Today on Monday.
Under the agreement USa Today’s redesigned USaTODaY.com site, which launched over the weekend, will use Pluck’s Site Life and blogburst programs to facilitate interaction between readers and publishers. Terms of the deal were not disclosed.
Posted: Mar 5th
