Designing your web page for mobile device media (movice media) is different than your normal webpage. as more phones with web access capabilities are released into the market you’ll want to prepare your business to take advantage of these new features. It’s expected that movice media marketing will grow to be a huge industry and as technology improves, it’ll just keep getting better.
Your web site content can’t fit into a mobile design. When you use your phone’s web access, what are you looking for? Many times, people are looking for bits of information like addresses or phone number or news headlines. They are not looking for full content articles with nicely designed graphics. On top of that most graphics won’t display properly on a user’s web screen.
Mobile design is fairly simple. I don’t mean simple to create (although it is), but rather simple in appearance. If you’re used to the bells and whistles of regular web sites, you may be in for a shock. Most times a mobile web page will consist of basic information like name, address and phone number along with a few related links and perhaps even a map, but that’s about it. There are charges involved for users to download your website and if it costs too much to do, you can sure bet that they won’t be visiting your site again.
Your mobile web page will be designed for the user. Your web designer will most likely be thinking about how your phone user will be using the information from your website. Site navigation should still remain quite easy to follow. They’ll think about the costs involved with using your website but they should also make sure that the needs of the user are still met by the website.
One of the most exciting things about mobile web design is that you have yet another way to keep in touch with your audience. Do you have a movice media marketing plan? What is the “total package” experience you provide with your mobile strategy? You might ask yourself if it should be different from the regular desktop experience you provide? Movice media marketing might be a whole other beast to tackle in itself. but here are some ideas. You can use Twitter messages (tweets) in conjunction with your movice media. You might also combine podcasts and video casts as a major portion of your marketing scheme. Does this mean that written web content will also move into one of these forms too? Now that’s something to think about.
Photo credit: krillel
Posted: Dec 21st
Designing your web page for mobile device media (movice media) is different than your normal webpage. as more phones with web access capabilities are released into the market you’ll want to prepare your business to take advantage of these new features. It’s expected that movice media marketing will grow to be a huge industry and as technology improves, it’ll just keep getting better.
Your web site content can’t fit into a mobile design. When you use your phone’s web access, what are you looking for? Many times, people are looking for bits of information like addresses or phone number or news headlines. They are not looking for full content articles with nicely designed graphics. On top of that most graphics won’t display properly on a user’s web screen.
Mobile design is fairly simple. I don’t mean simple to create (although it is), but rather simple in appearance. If you’re used to the bells and whistles of regular web sites, you may be in for a shock. Most times a mobile web page will consist of basic information like name, address and phone number along with a few related links and perhaps even a map, but that’s about it. There are charges involved for users to download your website and if it costs too much to do, you can sure bet that they won’t be visiting your site again.
Your mobile web page will be designed for the user. Your web designer will most likely be thinking about how your phone user will be using the information from your website. Site navigation should still remain quite easy to follow. They’ll think about the costs involved with using your website but they should also make sure that the needs of the user are still met by the website.
One of the most exciting things about mobile web design is that you have yet another way to keep in touch with your audience. Do you have a movice media marketing plan? What is the “total package” experience you provide with your mobile strategy? You might ask yourself if it should be different from the regular desktop experience you provide? Movice media marketing might be a whole other beast to tackle in itself. but here are some ideas. You can use Twitter messages (tweets) in conjunction with your movice media. You might also combine podcasts and video casts as a major portion of your marketing scheme. Does this mean that written web content will also move into one of these forms too? Now that’s something to think about.
Photo credit: krillel
Posted: Dec 21st
San antonio Public Library officials have begun providing free wireless Internet service throughout the entire library system.
Patrons at the Central Library and all branch library locations will be able to access the Internet through their laptop computers or PDas with a wireless network card.
"Since the library is a public institution dedicated to providing open access to information, wireless Internet service is a natural next step," says John Nicholas, the immediate past chairman of the Library board of Trustees.
"The Library board and staff are very excited that we are able to make this free service available to the community," he adds.
San antonio Public Library operates 22 locations throughout the city.
Posted: Feb 19th
San antonio Public Library officials have begun providing free wireless Internet service throughout the entire library system.
Patrons at the Central Library and all branch library locations will be able to access the Internet through their laptop computers or PDas with a wireless network card.
“Since the library is a public institution dedicated to providing open access to information, wireless Internet service is a natural next step,” says John Nicholas, the immediate past chairman of the Library board of Trustees.
“The Library board and staff are very excited that we are able to make this free service available to the community,” he adds.
San antonio Public Library operates 22 locations throughout the city.
Posted: Feb 19th
Yahoo launched its mobile Web service in 18 countries today. The Yahoo Mobile site at the top of the search results page now contains ads. Currently the platform allows for click-to-call or simple links to other mobile sites.
Yahoo! first tested mobile banner ads in the U.S. with Pepsi in November 2006. Since that time Nissan, Procter & Gamble, asia Pacific and Singapore airlines have joined Pepsi in the beta launch. In an article for Media Post, Elizabeth Harz, vice president, category strategy for Yahoo Media Sales said, "The mobile environment can be frustrating for marketers, so this global platform is just really easy and allows marketers to advertise on most phones around the world."
For all the hubbub over the last several years about mobile being the next big thing, the mobile ad market remains small at only $1.4 billion this year. JupiterResearch expects the market to expand to $2.9 billion by 2011. While that is expansion, it's not worthy of all the attention the mobile space gets in the press. Today the mobile advertising market is centered on text-based ads. Jupiter forecasts that mobile display ads will only increase to $224 million by 2011, with CPMs declining to $23 from $41 in 2006 on increased inventory.
Yahoo Go for Mobile 2.0's new test version also launched today. This package of Yahoo applications includes e-mail, search and Flickr photo-sharing for handheld devices. With this version users can search directly for local businesses from interactive maps and share search results and news stories with friends. The upgraded Yahoo Go will also test display advertising for the first time.
Posted: Feb 12th
Yahoo launched its mobile Web service in 18 countries today. The Yahoo Mobile site at the top of the search results page now contains ads. Currently the platform allows for click-to-call or simple links to other mobile sites.
Yahoo! first tested mobile banner ads in the U.S. with Pepsi in November 2006. Since that time Nissan, Procter & Gamble, asia Pacific and Singapore airlines have joined Pepsi in the beta launch. In an article for Media Post, Elizabeth Harz, vice president, category strategy for Yahoo Media Sales said, “The mobile environment can be frustrating for marketers, so this global platform is just really easy and allows marketers to advertise on most phones around the world.”
For all the hubbub over the last several years about mobile being the next big thing, the mobile ad market remains small at only $1.4 billion this year. JupiterResearch expects the market to expand to $2.9 billion by 2011. While that is expansion, it’s not worthy of all the attention the mobile space gets in the press. Today the mobile advertising market is centered on text-based ads. Jupiter forecasts that mobile display ads will only increase to $224 million by 2011, with CPMs declining to $23 from $41 in 2006 on increased inventory.
Yahoo Go for Mobile 2.0’s new test version also launched today. This package of Yahoo applications includes e-mail, search and Flickr photo-sharing for handheld devices. With this version users can search directly for local businesses from interactive maps and share search results and news stories with friends. The upgraded Yahoo Go will also test display advertising for the first time.
Posted: Feb 12th
The Windows Live Search team has released a beta of "Windows Live Search for Mobile", an app for Windows Mobile devices that (to quote their web site) "brings the power of Windows Live Local Search to your cell phone. Now you can get the answers you need no matter where you are. Need to find the nearest pizza place? Directions to a friend’s house? Check traffic en route to the office? No problem…it’s all there."
Check out their web site for more info. Or just fire up http://wls.live.com in Intenet Explorer Mobile and download it directly to your phone.
Posted: Dec 13th
The Windows Live Search team has released a beta of “Windows Live Search for Mobile”, an app for Windows Mobile devices that (to quote their web site) “brings the power of Windows Live Local Search to your cell phone. Now you can get the answers you need no matter where you are. Need to find the nearest pizza place? Directions to a friend’s house? Check traffic en route to the office? No problem…it’s all there.”
Check out their web site for more info. Or just fire up http://wls.live.com in Intenet Explorer Mobile and download it directly to your phone.
Posted: Dec 12th
Goodwill Industries will soon open its new Internet cafe in downtown San antonio to help provide Internet access to people with limited vision or physical disabilities.
Posted: Dec 9th
Goodwill Industries will soon open its new Internet cafe in downtown San antonio to help provide Internet access to people with limited vision or physical disabilities.
Posted: Dec 9th