Tony's got another article up at Search Engine Watch.
One of the key components of Zen buddhism is the discipline to meditate regularly in order to achieve spiritual enlightenment. Discipline is also the key to achieving paid search enlightenment – or as I like to call it, success.
I have to give a tip of the hat to my colleague brandy Eddings, who suggested I write a column about why throwing your money into the proverbial search engine toilet is probably not a good idea. She came to that conclusion after dealing with one too many new paid search clients who let their campaigns go without any maintenance.
Tony’s got another article up at Search Engine Watch.
One of the key components of Zen buddhism is the discipline to meditate regularly in order to achieve spiritual enlightenment. Discipline is also the key to achieving paid search enlightenment – or as I like to call it, success.
I have to give a tip of the hat to my colleague brandy Eddings, who suggested I write a column about why throwing your money into the proverbial search engine toilet is probably not a good idea. She came to that conclusion after dealing with one too many new paid search clients who let their campaigns go without any maintenance.
Tony Wright, partner at the agency, lays out some good advice for client side seekers (and agencies looking to partner) when choosing a group to handle your PPC and SEM. For instance, after you've been wowed by the dog and pony show, who are the real ditch diggers who will be working on your account? ask to meet them. Regular contact with these professionals is one of the keys to a successful campaign.
Tony Wright, partner at the agency, lays out some good advice for client side seekers (and agencies looking to partner) when choosing a group to handle your PPC and SEM. For instance, after you’ve been wowed by the dog and pony show, who are the real ditch diggers who will be working on your account? ask to meet them. Regular contact with these professionals is one of the keys to a successful campaign.
Former agency partner and search authority Kevin Ryan has been named VP, Global Content Director, for Search Engine Watch and Search Engine Strategies.
The partners and employees of the agency wish Kevin all the success in the world and know that his vast knowledge and keen insight will be invaluable in his new position. best of luck, Kev.
Former agency partner and search authority Kevin Ryan has been named VP, Global Content Director, for Search Engine Watch and Search Engine Strategies.
The partners and employees of the agency wish Kevin all the success in the world and know that his vast knowledge and keen insight will be invaluable in his new position. best of luck, Kev.
Rob Garner of iCrossing posted about his experience at the SEW Live! event in Dallas last week over at MediaPost's Search Insider blog.
although there were many great moments during the event last Thursday, two particular events stood out. On the Search 2.0 panel, Giovanni Gallucci described his live documentation of the day’s event in photos, audio and video, and instantly published them to the Web. He was tagging every speaker’s name and agency, and also every name that appeared on a banner in the room. Gallucci was a walking example of social media optimization in action.
You can't beat press like that! 
Thanks for the mention Rob!
Rob Garner of iCrossing posted about his experience at the SEW Live! event in Dallas last week over at MediaPost’s Search Insider blog.
although there were many great moments during the event last Thursday, two particular events stood out. On the Search 2.0 panel, Giovanni Gallucci described his live documentation of the day’s event in photos, audio and video, and instantly published them to the Web. He was tagging every speaker’s name and agency, and also every name that appeared on a banner in the room. Gallucci was a walking example of social media optimization in action.
You can’t beat press like that! Thanks for the mention Rob!
I just stumbled across Christine Churchill's latest post to SEM Clubhouse and was thrilled to have provided the following valuable bit of info from the Search 2.0 roundtable from the recent Search Engine Watch Live! event in Dallas:
The snapshot below is from the Search 2.0 Roundtable. This was a fast paced session discussing the future of search and related topics. The panel consisted of Terry Heaton (Media 2.0), Rob Garner (icrossing), Rebecca Lieb, and Giovanni Gallucci.
I confess I was pretty tired by this point after having spent 5 hours on the podium already that day, so forgive me if the most memorable exchange from that session was Gio talking about how hard it was to grow up in Texas with a name like Giovanni. I guess you have to understand the Texas cowboy mentality to really get that joke, but it had the whole crowd in stitches.
I'm sure Elisabeth was thrilled with Christine's takeaway from the session considering that I was a last minute addition to the panel. LOL