Archive for the ‘seo’ Category

Connectivity Issues in Social Media

Why is it that 99% of social media sites aren’t able to monetize themselves beyond $100? as we rant and rave about how great social media and networking is, the truth is that it’s a long process that takes work. Sure there are a lot of benefits, but there are “rules” of the game that everyone who participates must follow. Just one question comes to mind. are you having connectivity issues with your audience?

Social media sites are revamping industries and the way internet marketing is done. With SEO, you can market your way to the top and purchase everything from key word articles to links. With social media marketing (SMM), you really can’t do that – at least not at this time. SMM is about making a sincere connection with your audience. Who can buy or sell sincerity? There was this article the other day where an author of a blog post wanted his audience to know who he was first before making a connection. There’s nothing wrong with wanting that. after all, that’s what SMM is all about. However, the problem was two-fold – that the audience member didn’t know the rules of SMM and that the author didn’t understand that perhaps his audience didn’t know the rules.

Connectivity issues in social media occur because people don’t understand the perceptions of impressions they leave if they leave anything at all. In another post, the woman was vigorously posting as well and had virtually no audience. Isn’t this like the teacher who continues to teach while her class falls asleep? Just what has she really accomplished when class time was over?

If we find that we are not seeing the explosive results that SMM can bring, are we failing to realize what social media is all about? Connectivity issues arise because we fail somehow to make a meaningful connection. You can join all the communities and social networks on the internet, but without any participation or rapport with one other person, it’s all in vain. at the same time, whenever you’re responding, sincerity and genuineness as well as posting something that truly makes sense and benefits others is very much needed.

Social media operates on an entirely different playing field than SEO techniques. That may seem obvious, but it may be also so obvious that we somehow miss the point of it all. SMM is about creating your own audience. We find that what relationship marketing is for salespeople, SMM is for the internet. When we understand that, we understand how we need to handle our interactions on the web and focus our time on making sincere connections with people.

Photo credit: Oinster

Connectivity Issues in Social Media

Why is it that 99% of social media sites aren’t able to monetize themselves beyond $100? as we rant and rave about how great social media and networking is, the truth is that it’s a long process that takes work. Sure there are a lot of benefits, but there are “rules” of the game that everyone who participates must follow. Just one question comes to mind. are you having connectivity issues with your audience?

Social media sites are revamping industries and the way internet marketing is done. With SEO, you can market your way to the top and purchase everything from key word articles to links. With social media marketing (SMM), you really can’t do that – at least not at this time. SMM is about making a sincere connection with your audience. Who can buy or sell sincerity? There was this article the other day where an author of a blog post wanted his audience to know who he was first before making a connection. There’s nothing wrong with wanting that. after all, that’s what SMM is all about. However, the problem was two-fold – that the audience member didn’t know the rules of SMM and that the author didn’t understand that perhaps his audience didn’t know the rules.

Connectivity issues in social media occur because people don’t understand the perceptions of impressions they leave if they leave anything at all. In another post, the woman was vigorously posting as well and had virtually no audience. Isn’t this like the teacher who continues to teach while her class falls asleep? Just what has she really accomplished when class time was over?

If we find that we are not seeing the explosive results that SMM can bring, are we failing to realize what social media is all about? Connectivity issues arise because we fail somehow to make a meaningful connection. You can join all the communities and social networks on the internet, but without any participation or rapport with one other person, it’s all in vain. at the same time, whenever you’re responding, sincerity and genuineness as well as posting something that truly makes sense and benefits others is very much needed.

Social media operates on an entirely different playing field than SEO techniques. That may seem obvious, but it may be also so obvious that we somehow miss the point of it all. SMM is about creating your own audience. We find that what relationship marketing is for salespeople, SMM is for the internet. When we understand that, we understand how we need to handle our interactions on the web and focus our time on making sincere connections with people.

Photo credit: Oinster

blending Your SEO Practices with Social Media

I had a discussion this afternoon that made me think about how much I use basic SEO practices in our social media promotion campaigns. Social media has changed the face of internet marketing. at the same time, SEO techniques still must be employed to give your site a proper foundation. One of the questions that may arise is how can SEO techniques be adaptable to this new marketing phenomena? SEO will have to change as social media develops.

One of the things that will happen is that linking strategies will become more social in nature. The benefits of buying and trading links is already in dispute industry-wide. This practice will become a thing of the past sooner rather than later. buying links and reciprocal linking strategies will fade because using social media strategies delivers a higher quantity of links and in some cases higher quality links than buying and/or trading links never could have delivered. "Traditional" methods of acquiring backlinks just can't compete from an ROI standpoint with getting them via social media promotion and social networking.

adding to the demise of these linking strategies that are soooo 2006: they just look spammy and social networking (apart from social media promotion techniques) will provide for adequate links because of the process itself. Either way, linkages will be made through a site’s content and through comments and blog roll sections.

Pay-per-click sites will find a way to sell top bookmark and tag rankings to social media users. PPC companies will need to learn how to manipulate these rankings in order to monetize it.

Social media sites currently leave no room for direct sales of PPC as we know it. However, some of the top ones plan to take advantage of PPC programs from Google, Yahoo & Microsoft-MSN-Live.com. Will this put them out of business if they can't drive enough revenue via these advertising platforms? Not necessairly. They will have to adapt and find a dependable method to monetize their services in order to keep their virtual doors open though. Let's face it, at some point the stupid money coming out of the bay-area has to dry up.

Network sites have become mini hubs for niche marketing thus, making targeting a specific audience easier to do. as advertisers begin to capitalize on the social networks, we will begin to see conversational advertising and marketing strategies gain consumer support. While targeting the audience will be easier to do, engaging the audience by keeping the interactive marketing approach fresh and appealing will be a must do for any business to survive long term.

Keyword and targeted keyword phrase strategies remain a premiere way to achieve top rankings and drive traffic with SEO and SMO. Content remains as one of the primary ways to keep and maintain a site's rankings both with SEO and SMO strategies. Keyword stuffing won't be as prevalent, necessary or effective in the future. Creative and appealing content along with interacting with the consumer has become increasingly needed. Web marketers should still focus on developing content that is geared towards retaining audience members and obtaining new ones. In addition, features need to be built into company and organizational internet properties that allow consumers and clients to interact directly with a organization's online presence. as these strategies are employed we'll see web sites develop a more stable and loyal audience base as long as they are able to engage effectively and transparently with their visitors and provide what the consumer wants.

Natural SEO practices are here to stay, but they will change in light of social media and will get shiny new acronyms. Strategies and tactics that were once must-dos for any site will become second nature and will incorporate social media practices as online marketing and advertising evolves. Learn to blend and balance your SEO strategies with your social media strategies to obtain the best results.

Photo Credit: altogether Digital.

blending Your SEO Practices with Social Media

I had a discussion this afternoon that made me think about how much I use basic SEO practices in our social media promotion campaigns. Social media has changed the face of internet marketing. at the same time, SEO techniques still must be employed to give your site a proper foundation. One of the questions that may arise is how can SEO techniques be adaptable to this new marketing phenomena? SEO will have to change as social media develops.

One of the things that will happen is that linking strategies will become more social in nature. The benefits of buying and trading links is already in dispute industry-wide. This practice will become a thing of the past sooner rather than later. buying links and reciprocal linking strategies will fade because using social media strategies delivers a higher quantity of links and in some cases higher quality links than buying and/or trading links never could have delivered. “Traditional” methods of acquiring backlinks just can’t compete from an ROI standpoint with getting them via social media promotion and social networking.

adding to the demise of these linking strategies that are soooo 2006: they just look spammy and social networking (apart from social media promotion techniques) will provide for adequate links because of the process itself. Either way, linkages will be made through a site’s content and through comments and blog roll sections.

Pay-per-click sites will find a way to sell top bookmark and tag rankings to social media users. PPC companies will need to learn how to manipulate these rankings in order to monetize it.

Social media sites currently leave no room for direct sales of PPC as we know it. However, some of the top ones plan to take advantage of PPC programs from Google, Yahoo & Microsoft-MSN-Live.com. Will this put them out of business if they can’t drive enough revenue via these advertising platforms? Not necessairly. They will have to adapt and find a dependable method to monetize their services in order to keep their virtual doors open though. Let’s face it, at some point the stupid money coming out of the bay-area has to dry up.

Network sites have become mini hubs for niche marketing thus, making targeting a specific audience easier to do. as advertisers begin to capitalize on the social networks, we will begin to see conversational advertising and marketing strategies gain consumer support. While targeting the audience will be easier to do, engaging the audience by keeping the interactive marketing approach fresh and appealing will be a must do for any business to survive long term.

Keyword and targeted keyword phrase strategies remain a premiere way to achieve top rankings and drive traffic with SEO and SMO. Content remains as one of the primary ways to keep and maintain a site’s rankings both with SEO and SMO strategies. Keyword stuffing won’t be as prevalent, necessary or effective in the future. Creative and appealing content along with interacting with the consumer has become increasingly needed. Web marketers should still focus on developing content that is geared towards retaining audience members and obtaining new ones. In addition, features need to be built into company and organizational internet properties that allow consumers and clients to interact directly with a organization’s online presence. as these strategies are employed we’ll see web sites develop a more stable and loyal audience base as long as they are able to engage effectively and transparently with their visitors and provide what the consumer wants.

Natural SEO practices are here to stay, but they will change in light of social media and will get shiny new acronyms. Strategies and tactics that were once must-dos for any site will become second nature and will incorporate social media practices as online marketing and advertising evolves. Learn to blend and balance your SEO strategies with your social media strategies to obtain the best results.

Photo Credit: altogether Digital.

The Long Tail Is Dead — Long Live the Long Tail

No words more true could be said of the state of search engine marketing today. Despite the various dichotomies of many dispersed advertisers, the use of the ubiquitous “long tail” has been an assumption that search engine marketers have been making for some time. I can’t tell you how many times I’ve been at a conference with a search expert encouraging the entire audience to squeeze as much out of this mysterious long tail entity as possible.

Read Tony's entire article at Search Engine Watch…

also, Tony will be at SES San Jose this week. Drop him a line and buy him a drink!

The Long Tail Is Dead — Long Live the Long Tail

No words more true could be said of the state of search engine marketing today. Despite the various dichotomies of many dispersed advertisers, the use of the ubiquitous “long tail” has been an assumption that search engine marketers have been making for some time. I can’t tell you how many times I’ve been at a conference with a search expert encouraging the entire audience to squeeze as much out of this mysterious long tail entity as possible.

Read Tony’s entire article at Search Engine Watch…

also, Tony will be at SES San Jose this week. Drop him a line and buy him a drink!

Five Tips for Finding a Paid Search agency

Tony Wright, partner at the agency, lays out some good advice for client side seekers (and agencies looking to partner) when choosing a group to handle your PPC and SEM. For instance, after you've been wowed by the dog and pony show, who are the real ditch diggers who will be working on your account? ask to meet them. Regular contact with these professionals is one of the keys to a successful campaign.

Read the article over at Search Engine Watch.

Five Tips for Finding a Paid Search agency

Tony Wright, partner at the agency, lays out some good advice for client side seekers (and agencies looking to partner) when choosing a group to handle your PPC and SEM. For instance, after you’ve been wowed by the dog and pony show, who are the real ditch diggers who will be working on your account? ask to meet them. Regular contact with these professionals is one of the keys to a successful campaign.

Read the article over at Search Engine Watch.

Did-It CEO Resigns

Media Post announced today that bill Wise recently resigned from search engine marketing firm Did-It. both Wise and Kevin Lee, the firm's executive chairman agreed that his resignation stemmed from a disagreement about the direction of the company.

Wise added, "We parted amicably."

Did-It co-founder Dave Pasternack will take over most of Wise's duties until a new CEO is hired.

Did-It CEO Resigns

Media Post announced today that bill Wise recently resigned from search engine marketing firm Did-It. both Wise and Kevin Lee, the firm’s executive chairman agreed that his resignation stemmed from a disagreement about the direction of the company.

Wise added, “We parted amicably.”

Did-It co-founder Dave Pasternack will take over most of Wise’s duties until a new CEO is hired.