Tony's got another article up at Search Engine Watch.
One of the key components of Zen buddhism is the discipline to meditate regularly in order to achieve spiritual enlightenment. Discipline is also the key to achieving paid search enlightenment – or as I like to call it, success.
I have to give a tip of the hat to my colleague brandy Eddings, who suggested I write a column about why throwing your money into the proverbial search engine toilet is probably not a good idea. She came to that conclusion after dealing with one too many new paid search clients who let their campaigns go without any maintenance.
Read More>>>
Posted: Jul 2nd
Tony’s got another article up at Search Engine Watch.
One of the key components of Zen buddhism is the discipline to meditate regularly in order to achieve spiritual enlightenment. Discipline is also the key to achieving paid search enlightenment – or as I like to call it, success.
I have to give a tip of the hat to my colleague brandy Eddings, who suggested I write a column about why throwing your money into the proverbial search engine toilet is probably not a good idea. She came to that conclusion after dealing with one too many new paid search clients who let their campaigns go without any maintenance.
Read More>>>
Posted: Jul 2nd
Or better yet, what makes a PPC specialist highly effective? Tony Wright answers that question with 5 things to look for when hiring a PPC pro for your agency or for your in-house marketing/search team. It's an ever-changing field, and Tony 's learned what to look for. He'll tell you who will last and who will become better than most.
Check out Tony's other articles here.
To book Tony to sing opera for your party, or to appear at your ad club function or industry conference to educate you on all things search and interactive PR, contact him here.
Posted: Jun 18th
Or better yet, what makes a PPC specialist highly effective? Tony Wright answers that question with 5 things to look for when hiring a PPC pro for your agency or for your in-house marketing/search team. It’s an ever-changing field, and Tony ’s learned what to look for. He’ll tell you who will last and who will become better than most.
Check out Tony’s other articles here.
To book Tony to sing opera for your party, or to appear at your ad club function or industry conference to educate you on all things search and interactive PR, contact him here.
Posted: Jun 18th
Tony Wright, partner at the agency, lays out some good advice for client side seekers (and agencies looking to partner) when choosing a group to handle your PPC and SEM. For instance, after you've been wowed by the dog and pony show, who are the real ditch diggers who will be working on your account? ask to meet them. Regular contact with these professionals is one of the keys to a successful campaign.
Read the article over at Search Engine Watch.
Posted: Jun 11th
Tony Wright, partner at the agency, lays out some good advice for client side seekers (and agencies looking to partner) when choosing a group to handle your PPC and SEM. For instance, after you’ve been wowed by the dog and pony show, who are the real ditch diggers who will be working on your account? ask to meet them. Regular contact with these professionals is one of the keys to a successful campaign.
Read the article over at Search Engine Watch.
Posted: Jun 11th
Former agency partner and search authority Kevin Ryan has been named VP, Global Content Director, for Search Engine Watch and Search Engine Strategies.
The partners and employees of the agency wish Kevin all the success in the world and know that his vast knowledge and keen insight will be invaluable in his new position. best of luck, Kev.
Read Kevin's announcement here.
Posted: Jun 7th
Former agency partner and search authority Kevin Ryan has been named VP, Global Content Director, for Search Engine Watch and Search Engine Strategies.
The partners and employees of the agency wish Kevin all the success in the world and know that his vast knowledge and keen insight will be invaluable in his new position. best of luck, Kev.
Read Kevin’s announcement here.
Posted: Jun 7th
Rob Garner of iCrossing posted about his experience at the SEW Live! event in Dallas last week over at MediaPost's Search Insider blog.
although there were many great moments during the event last Thursday, two particular events stood out. On the Search 2.0 panel, Giovanni Gallucci described his live documentation of the day’s event in photos, audio and video, and instantly published them to the Web. He was tagging every speaker’s name and agency, and also every name that appeared on a banner in the room. Gallucci was a walking example of social media optimization in action.
You can't beat press like that! 
Thanks for the mention Rob!
Posted: Feb 5th
Rob Garner of iCrossing posted about his experience at the SEW Live! event in Dallas last week over at MediaPost’s Search Insider blog.
although there were many great moments during the event last Thursday, two particular events stood out. On the Search 2.0 panel, Giovanni Gallucci described his live documentation of the day’s event in photos, audio and video, and instantly published them to the Web. He was tagging every speaker’s name and agency, and also every name that appeared on a banner in the room. Gallucci was a walking example of social media optimization in action.
You can’t beat press like that! Thanks for the mention Rob!
Posted: Feb 4th
