Podcasting/Video blogging strategies can be an effective method to promote brand awareness. Keep in touch with your consumers or at the very least, keep yourself at the forefront of their minds. as a niche industry, podcasting/video blogging serves your targeted group of consumers and is also a great way to expand your “brand reach” even further.
by using the media channel of your choice, the way people consume entertainment and information will change especially with the release of the iPhone. The iPhone “brings it” as far as phones go. With features including video and music player as well as serving as a cell phone, apple’s iPhone opens the door to podcasting/video blogging.
Podcasting/Video blogging is basically broadcasting different types of media to a portable device like a cell phone. Types of media include video and audio formats as well as text and image formats. Using an RSS (really simple syndication) feed these types of media can be distributed to subscribers for just about any purpose you can think of.
a good start to getting your podcasting/video blogging strategy off the ground is to work on building your own niche audience. This is called your community and it is this group of people who represent the true audience of your business. You’ll need to get to know who they are. What do they like? What appeals to them? You’ll also need to interact with them and develop a great business-consumer relationship.
an effective podcasting/video blogging branding strategy is one that produces the long term audience results. Not only will you have an online presence but now, podcasting/video blogging makes your online presence portable and as a result, more convenient for your audience member. Unlike viral video where it takes creativity and a focused ability to draw attention to a specific memory or emotion of an experience, the objective of podcasting/video blogging is to form a long-term relationship with your consumer.
Podcasting/Video blogging can also be an effective short term branding strategy, but if your audience is taking the time to subscribe to your feed, you might want to consider protecting that relationship a little more. Your audience will want to get fed content that benefits and is relatable to their needs. If they are bombarded by ads about your product or service, does that really help to grow and foster your relationship?
Creating an effective podcasting/video blogging strategy focuses on obtaining long-term results. This is where you can’t short-cut the process of relationship development with your audience.
Photo credit: natachaqs
Posted: Sep 26th
Podcasting/Video blogging strategies can be an effective method to promote brand awareness. Keep in touch with your consumers or at the very least, keep yourself at the forefront of their minds. as a niche industry, podcasting/video blogging serves your targeted group of consumers and is also a great way to expand your “brand reach” even further.
by using the media channel of your choice, the way people consume entertainment and information will change especially with the release of the iPhone. The iPhone “brings it” as far as phones go. With features including video and music player as well as serving as a cell phone, apple’s iPhone opens the door to podcasting/video blogging.
Podcasting/Video blogging is basically broadcasting different types of media to a portable device like a cell phone. Types of media include video and audio formats as well as text and image formats. Using an RSS (really simple syndication) feed these types of media can be distributed to subscribers for just about any purpose you can think of.
a good start to getting your podcasting/video blogging strategy off the ground is to work on building your own niche audience. This is called your community and it is this group of people who represent the true audience of your business. You’ll need to get to know who they are. What do they like? What appeals to them? You’ll also need to interact with them and develop a great business-consumer relationship.
an effective podcasting/video blogging branding strategy is one that produces the long term audience results. Not only will you have an online presence but now, podcasting/video blogging makes your online presence portable and as a result, more convenient for your audience member. Unlike viral video where it takes creativity and a focused ability to draw attention to a specific memory or emotion of an experience, the objective of podcasting/video blogging is to form a long-term relationship with your consumer.
Podcasting/Video blogging can also be an effective short term branding strategy, but if your audience is taking the time to subscribe to your feed, you might want to consider protecting that relationship a little more. Your audience will want to get fed content that benefits and is relatable to their needs. If they are bombarded by ads about your product or service, does that really help to grow and foster your relationship?
Creating an effective podcasting/video blogging strategy focuses on obtaining long-term results. This is where you can’t short-cut the process of relationship development with your audience.
Photo credit: natachaqs
Posted: Sep 26th
William, The Geekbrief.tv intern saw that Justine Ezairk (iJustine) was in town to shoot some social media spots for us last month for xTrain.com. He found out that we were going to be at the apple Store @ Knox/Henderson in Dallas and sprung into action.
after Cali took her driving test, he got Cali & Neal to the apple store and introduced them to Justine an hour or so before we all got kicked out by the big gay apple store manager. Sorry to be so blunt, but my gaydar was off the charts.
Posted: Aug 28th
William, The Geekbrief.tv intern saw that Justine Ezairk (iJustine) was in town to shoot some social media spots for us last month for xTrain.com. He found out that we were going to be at the apple Store @ Knox/Henderson in Dallas and sprung into action.
after Cali took her driving test, he got Cali & Neal to the apple store and introduced them to Justine an hour or so before we all got kicked out by the big gay apple store manager. Sorry to be so blunt, but my gaydar was off the charts.
Posted: Aug 28th
Tender beef fajitas, technology, guacamole, marketing, jalapeños, social media and pico de gallo in a warm cheese sauce. a new cheesy video podcast hosted by Giovanni Gallucci.
First Episode – Search Engine Watch LIVE – Dallas
Interviews at Search Engine Watch Live! Dallas with Durk Price, President of eaccountable and affgoo.com; Mark Jackson, CEO of VIZION Interactive; Rob Garner, President, Dallas/Fort Worth Search Engine Marketing association & Sr. Strategic Planner, iCrossing; and Elisabeth Osmeloski, Managing Editor, SearchEngineWatch.
Posted: Jan 30th
Tender beef fajitas, technology, guacamole, marketing, jalapeños, social media and pico de gallo in a warm cheese sauce. a new cheesy video podcast hosted by Giovanni Gallucci.
First Episode – Search Engine Watch LIVE – Dallas
Interviews at Search Engine Watch Live! Dallas with Durk Price, President of eaccountable and affgoo.com; Mark Jackson, CEO of VIZION Interactive; Rob Garner, President, Dallas/Fort Worth Search Engine Marketing association & Sr. Strategic Planner, iCrossing; and Elisabeth Osmeloski, Managing Editor, SearchEngineWatch.
Posted: Jan 29th
