Archive for the ‘yahoo’ Category

Is Google better than Yahoo?

Vote on Jyte!

Is Google better than Yahoo?

Vote on Jyte!

Yahoo Launches Mobile ads

Yahoo launched its mobile Web service in 18 countries today. The Yahoo Mobile site at the top of the search results page now contains ads. Currently the platform allows for click-to-call or simple links to other mobile sites.

Yahoo! first tested mobile banner ads in the U.S. with Pepsi in November 2006. Since that time Nissan, Procter & Gamble, asia Pacific and Singapore airlines have joined Pepsi in the beta launch. In an article for Media Post, Elizabeth Harz, vice president, category strategy for Yahoo Media Sales said, "The mobile environment can be frustrating for marketers, so this global platform is just really easy and allows marketers to advertise on most phones around the world."

For all the hubbub over the last several years about mobile being the next big thing, the mobile ad market remains small at only $1.4 billion this year. JupiterResearch expects the market to expand to $2.9 billion by 2011. While that is expansion, it's not worthy of all the attention the mobile space gets in the press. Today the mobile advertising market is centered on text-based ads. Jupiter forecasts that mobile display ads will only increase to $224 million by 2011, with CPMs declining to $23 from $41 in 2006 on increased inventory.

Yahoo Go for Mobile 2.0's new test version also launched today. This package of Yahoo applications includes e-mail, search and Flickr photo-sharing for handheld devices. With this version users can search directly for local businesses from interactive maps and share search results and news stories with friends. The upgraded Yahoo Go will also test display advertising for the first time.

Yahoo Launches Mobile ads

Yahoo launched its mobile Web service in 18 countries today. The Yahoo Mobile site at the top of the search results page now contains ads. Currently the platform allows for click-to-call or simple links to other mobile sites.

Yahoo! first tested mobile banner ads in the U.S. with Pepsi in November 2006. Since that time Nissan, Procter & Gamble, asia Pacific and Singapore airlines have joined Pepsi in the beta launch. In an article for Media Post, Elizabeth Harz, vice president, category strategy for Yahoo Media Sales said, “The mobile environment can be frustrating for marketers, so this global platform is just really easy and allows marketers to advertise on most phones around the world.”

For all the hubbub over the last several years about mobile being the next big thing, the mobile ad market remains small at only $1.4 billion this year. JupiterResearch expects the market to expand to $2.9 billion by 2011. While that is expansion, it’s not worthy of all the attention the mobile space gets in the press. Today the mobile advertising market is centered on text-based ads. Jupiter forecasts that mobile display ads will only increase to $224 million by 2011, with CPMs declining to $23 from $41 in 2006 on increased inventory.

Yahoo Go for Mobile 2.0’s new test version also launched today. This package of Yahoo applications includes e-mail, search and Flickr photo-sharing for handheld devices. With this version users can search directly for local businesses from interactive maps and share search results and news stories with friends. The upgraded Yahoo Go will also test display advertising for the first time.

Google, Yahoo up – MSN/Live.com, ask Down

comScore dropped some new numbers over at silicon.com that show Google and Yahoo have both gained some search engine market share recently. Google gained 0.4% to 47.4% and Yahoo gained 0.3% to 28.5%.

Microsoft and ask on the other hand both lost market share. In the "who cares" category, Microsoft dropped half a point to 10.5% while over in the "keep trying, you can do it little fella" category, ask.com dropped 0.1%.

For the uninitiated who may ask why someone that professes to be an evangelist for the Microsoft brand would take such a stance, all I can say is that I can't want search market share for Microsoft more than they do. 'nuff said.

Google, Yahoo up – MSN/Live.com, ask Down

comScore dropped some new numbers over at silicon.com that show Google and Yahoo have both gained some search engine market share recently. Google gained 0.4% to 47.4% and Yahoo gained 0.3% to 28.5%.

Microsoft and ask on the other hand both lost market share. In the “who cares” category, Microsoft dropped half a point to 10.5% while over in the “keep trying, you can do it little fella” category, ask.com dropped 0.1%.

For the uninitiated who may ask why someone that professes to be an evangelist for the Microsoft brand would take such a stance, all I can say is that I can’t want search market share for Microsoft more than they do. ’nuff said.

New Podcast on Engaging advocates Through Search and Social Media

Subscribe to Queso Compuesto or just download this show to hear the results of a new research study that highlights the power of brand advocates and investigates how online tools of engagement exponentially increase advocates' sphere of influence.

Social Media Club Events and Conversations

In the fall of 2006, we held Social Media Club round tables in San Francisco, New York, Los angeles, Miami, boston, London, Phoenix, Washington D.C., Portland, Seattle, and Vancouver. We are gearing up for the Dallas launch this month, austin next month and will be announcing additional cities shortly. If you are interested in organizing Social Media Club in your town, please contact kristiewells [at] gmail [dot] com for more information.

We are starting the New Year off with a bang with Social Media Club gatherings taking place in the following cities:

boston: January 11, 2007
Phoenix: January 11, 2007,
Portland: January 15, 2007,
San Francisco: January 16, 2007,
London: January 18, 2007,
Dallas (Launch): January 23, 2007,
New York: January 23, 2007,
Los angeles: January 25, 2007,
Washington D.C.: January 25, 2007,
atlanta (Launch): January 29, 2007, and
austin (Launch): February 22, 2007.

We are working on dates and venues for the South Florida, Seattle, and Vancouver groups and will post to the site once these events are locked in. If you have any recommendations for venues, please contact kristiewells [at] gmail [dot] com.

We have also set up an email list for each chapter of Social Media Club. Feel free to join the one in your town, or, if you're not in a town with a chapter yet, join the more general purpose SMC-List. To join a list go to http://lists.SocialMediaClubMail.com/, click on the title, and follow the instructions of the form to join that mailing list.

New Podcast on Engaging advocates Through Search and Social Media

Subscribe to Queso Compuesto or just download this show to hear the results of a new research study that highlights the power of brand advocates and investigates how online tools of engagement exponentially increase advocates’ sphere of influence.

Yahoo! Continues Expansion into Social Media w/ MyblogLog

Yahoo continues social media expansion with MyblogLog acquisition. Yahoo Inc. has bought MyblogLog.com, adding to the Internet powerhouse's growing collection of Web sites that revolve around user contributions.

What is MyblogLog? It's "Communities service" that empowers authors and readers to operate at the same level. With MyblogLog, everyone who reads a web site or blog can learn about and engage with one another, and in the process take the conversation to a whole new level.

Readers can become friends with other people who read their favorite blogs. See what else they're reading. Check out their MySpace and Friendster profiles and view their Flickr photostreams. authors can learn more about their readers individually and as a group.

MyblogLog enables bloggers and blog readers to take advantage of their existing presence on the Web and tie them into communities of like-minded readers and authors to add context to the conversations in which they take part.