Social Marketing & SEO
The web has changed the way people communicate, and it is changing the way companies communicate with current and future customers. Your “message” is no longer in your hands – and truth be told, it never really was.
There are millions of blogs being created every week, each one searchable by search engines. Anyone – and everyone – can now be a self-published critic of anything – and everything. And of course it’s not just blogs anymore. It’s sites like MySpace, Flickr, YouTube, Facebook, Twitter and a thousand others.
Giovanni Gallucci, Small Time Media’s social media ninja, has been working with online communities and new media for over a decade. In fact, Giovanni was building communities before communities were cool. His career in building bulletin boards, forums, social networks and search engines stretches back into the mid 1990’s.
The key to working and interacting in the social media arena is honesty. It’s a simple and seemingly obvious tactic that many have avoided to their peril. People don’t like it when companies hide, lie, or pretend to be something they are not. In order to “engage the consumer” as they say these days, it is important that you also not “enrage the consumer.” It’s a tricky balance, but it is achievable.
SmallTimeMedia is on the leading edge of Social Media Marketing, which is really just the latest frontier of Brand Reputation Management and Online Presence Management, two of his specialties. The same guiding principles apply: be honest, listen, learn, address and adjust.
Search Engine Marketing
A search engine-friendly web site is a user-friendly and persuasive web site that converts visitors into buyers.
In order for a web site to be search friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo!, MSN, Ask, etc.) Additionally, the SEO friendly web site must satisfy the needs of site visitors. Ultimately, the web site must be profitable for the web site owner. Can a single web site satisfy all these groups? Giovanni Gallucci and his search engine optimization team of experts have the SEO skills that are essential for building user-friendly, search-friendly, and persuasive web sites that convert web site visitors into buyers.
Do YOU need SEM?
Everyone who has a web site and expects to generate revenue via that web site needs SEM (search engine marketing). Giovanni Gallucci understands all parts of a search marketing campaign – optimization, social search, paid inclusion, viral, and pay-per-click strategies.
When do you need SEM?
Now. If you are just beginning the process of building a new web site or a redesign of an existing one, you can minimize advertising expenses by hiring Small Time Media to help your web site designers and web site architects create a search-friendly and cost-effective web site design. Small Time Media will show you and your team how to avoid common pitfalls in the design process from a natural search engine optimization (SEO) perspective.
If your web site is already up and running, Small Time Media can come in and help you and your team improve technical performance and analyze the architecture, content, keyword density and SERP (search engine results page) placement. Once the details are in, Small Time Media will work with you to improve your web site’s placement in all the search engines.